Mitra Khayyam, founder and director of the clothing line Midnight...

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Mitra Khayyam, founder and director of the clothing line Midnight Rider, doesn’t remember how or when she first discovered John Wayne. That said, as a young child of immigrants, her earliest memories of the legendary actor was that he played the perfect archetype of an American hero, our own version of “Prince Charming!”  John Wayne represents the idea we can be whoever we want to be, that our stories are our own to tell. You can be a boy named Marion playing football in Glendale one day and a cowboy who goes by Duke the next.

Following on the heels of incredible collections for the likes of Townes Van Zandt, Tom Petty, The Band, Waylon Jennings and more, Midnight Rider introduces their newest collaborative line: The John Wayne Collection!  Inspired by what modern day western-wear has become, a mix of high fashion, street style, and rugged, genderless workwear, Khayyam worked with graphic designer Christian Watson to create a line that will delight Wayne fans old and new. Working with fashion photographer Ramon Felix and model Terra, Khayyam drew inspiration from Alfred Stieglitz’s iconic photos of Georgia O’Keeffe for the collection’s incredibly alluring lookbook and video shoot.  

All of Midnight Rider’s goods are made in Southern California. Working with a factory that’s responsible for cutting and sewing all our tee shirts, the tees are then dyed custom colors less than a mile away, printed in factories locally, hand distressed, and washed again for softness all within a 5 mile radius. Made in the USA is the only way to create these iconic tees that honor so many influential icons.

The Midnight Rider x John Wayne Collection is available now:

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