The Spirit of Woodstock

Deeply rooted in music, Midnight Rider offers classic American iconography refracted through a modern sensibility. The results are designs that reflect an earnest enthusiasm for all things Americana.

In August 1969, the Woodstock Music & Art Fair took place on a dairy farm in Bethel, NY. Over half a million people came to a 600-acre farm to hear 32 leading and emerging performers of the time play over the course of four days. Jefferson Airplane, Jimi Hendrix, the Grateful Dead, the Band, the Who, Janis Joplin and Crosby, Stills, Nash & Young were among the line-up. Woodstock is known as one of the greatest happenings of all time and perhaps the most pivotal moment in music history.

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